At this stage, you have already attracted the client and he is ready to make a purchase, so you should make sure that the landing page is as convenient and user-friendly as possible for him. It will ignite his desire to continue playing. You can use different options to keep the player’s attention, but it’s a necessity to entertain him and give the opportunity of feeling like a winner. This is the first stage of the funnel, it should attract the user’s attention as much as possible and inspire genuine interest. It is crucial to use at least 5-10 creative ideas for online gambling in order to segment the audience and test all possible approaches.

Let’s briefly analyze each element, and discuss its role in customer retention. Therefore it is necessary to lead them to the first purchase at this stage and make it gently.įor gambling offers, we believe the following funnel shall work best - creatives, pre-landing, and landing page. Richads expertsĪfter all, the target audience of this vertical is gamers, who are usually quite impulsive and first impressions really matter for them. When we talk about Gambling, it is important to take care of all the stages, as at any point the user may lose interest or decide that your offer is not profitable enough. It’s vital to remember that each vertical has its own peculiarities, and Gambling is not an exception. At first glance, everything seems to be obvious - just make creatives, take a ready-made landing page, and enjoy your conversions. It’s no secret that the classic sales funnel helps to attract and retain the user until he makes an actual purchase.

But when the COVID happened, they also started to be into the online gambling industry. For example, elderly people used to be in the minority, because they preferred classic casinos.

When testing, you should pay attention to different age and gender groups, make gambling creatives for your ads, using several approaches in order not to miss an important segment of your audience. It is crucial to do your own analysis based on the data on the desired GEO.įor example, in Australia, the same number of men and women are interested in online gambling, while in Canada, the audience of this vertical is much younger, usually players age starts from 18 years old. Of course, there is general demographic data that can be used for testing gambling offers.Īccording to statistics, the demographics of the gambling vertical mainly consists of men aged from 21 to 35 years. When we talk about gambling, it is difficult to identify the target audience very clearly.

How to promote gambling offers