It’s an explanation more immediately plausible than the reality a dead-eyed doppelgänger has assumed her online identity, wholly.

Initially, she assumes an old show of hers she can’t recall doing is simply being re-run. Then one day, Alice finds Lola online without her, performing under her username, with her face, in a paddling pool surrounded by blowup dolphins. She is smart, skilled and takes her job very seriously – it turns out to be a gory stunt that drives her patrons wild.

When we first meet her, she is doing a show that concludes with her slitting her throat, after an anonymous patron goads her into suicide for tips. Fiercely ambitious, she’s a rising star on the platform, with cutting-edge, boundary-pushing performances that have won her a growing legion of loyal fans. The film centres on Alice (Madeline Brewer), a cam girl who performs under the alias Lola on the site FreeGirls.Live. With dreamy visuals plucked straight from Tumblr’s heyday, Cam is great to look at, but there is much more beneath its soft-neon surface.

Cam 2018 rotten tomatoes